SALES MANAGEMENT

SALES 

The number of activities designed to promote consumer purchase of a product or service is sales. While marketing as a discipline primarily caters to demand generation. Sales is majorly concerned about converting demand to revenue. Sales includes stages such as assessing customer needs, presenting product features and benefits to address those needs and negotiation on price, delivery and other elements.

SALES MANAGEMENT

The planning, direction and control of the personal selling activities of a business unit including recruiting, selecting, training, assigning, supervising and motivating as these tasks apply to sales force.

OBJECTIVES OF SALES

1.  To achieve sales target
2. To achieve market share targets
3. To manage dealer network
4. To organise sales training
5. To handle customer complaints
6. To manage sales promotions campaign
7. To effectively cover market.

Surf Excel has both achieved its sales, market share and has effectively covered markets.

It gives good margin to its distributors and retailers.

It caters to the customer complaints within 24 hours of lodging a complaint on their website.