Wednesday 24 September 2014

HOLISTIC OR SUSTAINABLE MARKETING

HOLISTIC MARKETING


HOLISTIC MARKETING


A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customer. It attempts to develop and maintain multiple perspectives on the company's commercial activities.


Surf Excel is one of the most consumer oriented brands in the country. The kind of consumer penetration and network that Surf Excel has, under the umbrella of HUL is highly extensive. "One of the values is that Surf Excel is sensitive to the pains and needs of the others.

SOCIAL MEDIA CAMPAIGNS adopted by Surf Excel:

  1. Fulfil a Wish: Users can reach out to their nearest NGOs and ask them what they want to give fulfils their need.



  1. Lend A Helping Hand: Users can send out a gift to children from an NGO.


1 comment:

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