ANALYSING BUSINESS MARKETS
Participants in the Business Buying Process:
- Initiators: People from the Organisation who request or convince to buy; Salesmen, Marketers
- Users: The Buyers
- Influencers: People who influence the Buying Decision; Budget decision maker
- Deciders: People who decide on product requirements; can be kids or elders who dirty their clothes, can be homemakers who keep a check on supplies
- Approvers: People who agree or approve the buying
- Buyers: buyers might include high-level managers
- Gatekeepers: People who disrupt the buying.
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