COMPETITION AND INDUSTRY

COMPETITION AND INDUSTRY

Every successful business has competitors.  Your competitor could be a new business offering a substitute or a better product. Knowing who your competitors are and what are they offering can help the company to make their products, services and marketing stand out.

Competitors are of two types:

v  INDIRECT COMPETITORS

  Ø  Soap Cakes:

§  Nirma

§  501

§  Henko

§  Rin Supreme

§  Sunlight

§  Wheel

The price of the above mentioned products are as low as Rupees 5- 15. Many households in both urban and rural areas still use soap cakes and also the low-income households who do not use washing machines.

  Ø  Liquid Detergent:

§  Vanish

§  Henko

§  Tide Bleach

§  Ezee

§  Ujala

§  Rin

§  Robin

The above-mentioned products are priced near to the price of the detergent powder. But powder out - performs the liquid as the liquids are used very rarely, like for delicate material clothes. Most households prefer detergent powder for their daily use.

v  DIRECT COMPETITORS

  Ø  Detergent Powders:

§  Ariel

§  Tide

§  Nirma

§  Vanish

§  Henko

§  Robin

§  Wheel

§  Mr. White

Surf Excel’s biggest competitor in the price segment is Tide.