COMPETITION AND INDUSTRY
Every
successful business has competitors.
Your competitor could be a new business offering a substitute or a
better product. Knowing who your competitors are and what are they offering can
help the company to make their products, services and marketing stand out.
Competitors are of two types:
v INDIRECT
Ø
Soap Cakes:
§
Nirma
§
501
§
Henko
§
Rin Supreme
§
Sunlight
§
Wheel
The price of the above mentioned products are as low as Rupees 5- 15. Many households in both
urban and rural areas still use soap cakes and also the low-income households
who do not use washing machines.
Ø
Liquid Detergent:
§
Vanish
§
Henko
§
Tide Bleach
§
Ezee
§
Ujala
§
Rin
§
Robin
The above-mentioned products are priced
near to the price of the detergent powder. But powder out - performs the liquid
as the liquids are used very rarely, like for delicate material clothes. Most
households prefer detergent powder for their daily use.
v DIRECT COMPETITORS
Ø
Detergent Powders:
§
Ariel
§
Tide
§
Nirma
§
Vanish
§
Henko
§
Robin
§
Wheel
§
Mr. White
Surf Excel’s biggest competitor in the price segment is Tide.
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